We live in a digital world, where anyone can Google a name or business and immediately gain access to unlimited information. So, if there is going to be content out there, why not be the one to control it?
e-PR Inc., an online PR platform, is providing services to help businesses and individuals gain access to media platforms on which they can advertise on.
By having this access, customers can disseminate content about themselves which they want to have published, such as the launch of a new product, business, or overall just a promotional story.
Clients have the option to put content on any site of their choosing, which can fit their business and various niche targets. This helps one strengthen their brand and overall online image.
A brand persona is a very important concept, and the way that a company presents itself online can impact a consumer to either work with the business or to not.
A common misconception many companies make is that they do not need an online presence, and that they do not need content about themselves on platforms such as Google.
However, any type of business can benefit from the positive press about themselves. PR is beneficial to anyone ranging from lawyers to realtors to nutritionists and so on, which is where e-PR steps. The platform will help any business, or personal client, to increase their clientele.
The main concept to consider here is that one never knows where their next client can come from. A customer may be brought to a website through various channels such as social media, a digital ad, or sponsored content published about a business, the likelihood of gaining more clients can increase.
Depending on the nature of the business, a company may be fully online, such as e-commerce businesses. If most or all of a company’s clients come from the internet, and all purchases are done on there as well, it is even more important to have a digital presence. The optimal goal would be to drive traffic to the company website, where clients can browse products or services.
To gain this engagement, a business should have linkable content that will lead a client back to their website. So, for example, a company decides to advertise on a media platform where they submit a piece about their services and so forth.
In that article, they will have a link back to their website that anyone can click which will drive traffic. E-PR will help their customers generate interesting and clickable content that users will interact with, which they can publish on media sites.
PR is not only important for businesses, but for personal expansion as well. In the age of social media, people have the capability to create a brand for themselves. An Instagram page can be altered to be branded, and to create a persona. So, the same idea applies with sponsored content.
The more positive information out there, the stronger a brand will be, which can lead to more connections and overall growth. Alongside generating content for articles, e-PR can also help their clients with social media presence, as well as helping them create video content for platforms such as YouTube.
According to CEO, Yury Mosha, that is why e-PR is important for anyone looking for promotion. Businesses, individuals, non-profits, religious organizations, and more. E-PR makes this an easy process for everyone involved and helps further expand on their client’s goals.
By being an automated platform, the process is even more so simplified for the consumer. Now, all one has to do is log on, create a profile, chose a media source, and send out their content. It’s an easy few steps in exchange for expanding and growing a business.