Online businesses are a trend nowadays. With online stores taking a giant chunk of the market share, traditional brick-and-mortar businesses are also marking a presence online. This translates as hotter competition between giant businesses and their smaller counterparts.
While large businesses and Multinational Companies (MNCs) are able to pump in huge investments into online sales, this is not possible for medium or smaller enterprises.
With the increase rate of the laying off the employee in the IT Sector; as more people are thrown at the unemployement. Most of the people looking to run a successful online Business. But they faced problem as they don’t have Best online business ideas to work with. So here are some business ideas for men that can help you make more money and that too with very less investments.
Need of the Hour
Given this imbalance of investments, it is imperative that every online business adopts various strategies that aim at making profits while continuing to capture a proportionate size of the market.
While larger businesses can afford to engage in price wars, smaller ventures find themselves at disadvantage: undercutting prices can sound death knell of a fledgling enterprise.
Therefore, it is essential for online businesses to do some out-of-the-box thinking to make profits and flourish. Some ideas adopted by large firms can also be copied, since they can provide the much needed stimulus to spur business.
Tips for Successful Online Business
There are some ideas and tips that any business can safely implement to make the venture successful. Running a successful online business is possible regardless of the size of the venture and capital.
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Affiliate Marketing
Affiliate Marketing is an excellent tool for running a successful online business. It works in two ways. One is by launching an affiliate marketing program for others to register, create links on their websites and expand your market reach.
The second is by participating in affiliate marketing programs and promoting products that complement the business through own website or blog. Affiliate marketing, if implemented properly, can fetch high profits and make an online business successful.
Seller on Major Stores
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Further, running a successful online business is also made possible by Seller programs offered by various major e-retailers and e-commerce websites. This means, the business sells its products and services through portals of major online stores.
Thus, an online business has two or more online portals promoting their product. Since portals of major stores are very sophisticated and display several search results, chances are that a product will be better noticed. Further, it enables rapid expansion of the market.
Accept Crypto-Currencies
Where permitted by local laws, it is advisable to accept crypto-currencies as payment for running a successful online business. In fact, the number of merchant outlets that accept the biggest crypto-currency, Bitcoin, is on the rise.
The number is expected to grow exponentially in future as more businesses become aware about the advantages of accepting Bitcoin and its counterparts.
Since the number of online businesses that accept Bitcoin is only a few dozen now, joining the bandwagon can help make more money and eventually lead to success. Bitcoin investors usually prefer to buy and sell in the crypto-currency since it is borderless and not governed by rules of any country.
Using Blogs
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Another tip for running a successful online business is to launch a blog. Alternatively, online businesses can get bloggers involved to write about the company, its brand and Unique Selling Propositions.
Surveys worldwide indicate that people are more willing to patronize or buy a product that finds mention in blogs than by reading conventional advertisements in the print and electronic media. A lot of brands now have own blogs on their websites.
These blogs educate consumers and help answer any questions that an advertisement may not address. Blogs also provide online businesses with an opportunity to stay in touch with customers and field questions from prospective clients.
Social Media
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Social media such as Facebook, Twitter, Instagram and Pinterest among others provide excellent free resources for running a successful online business. For example, Facebook has several features including Facebook Business where businesses can post their product profiles.
It allows business owners to accept orders and their payments online. Further, Facebook Marketplace offers a direct mode of advertizing products or services and getting payment from customers. Regular Facebook page is excellent for creating a brand image of an online business.
It allows businesses to post interesting content related to their industry and consumers. Brand awareness is very important for running a successful online business and Facebook offers the resource. Facebook also has paid variants of its services.
Mobile Apps
About 70 percent and 80 percent of the world’s connected population accesses Internet through smart-phones. This includes using smart-phones for various purposes such as playing online games, news and entertainment, conducting financial transactions and above all, online shopping.
Thus, a lot of providers now offer user-friendly apps that can be downloaded even on basic smart-phones and used to access their services.
For running a successful online business, it is imperative to launch a mobile app that enables customers to perform myriad functions such as viewing products, ordering, reading previews of existing users and others. It also helps create a better awareness of the online business. Getting an app is one way for running a successful online business.
YouTube Videos
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Seeing is to believe, as the old axiom states. Hence, an online business should create a free YouTube channel where videos about products and services, Do-It-Yourself (DIY) techniques and salient features of the brand can be displayed to consumers and prospective customers.
Informal videos serve better than formal, TV commercials since people can watch them anytime. Informative videos also attract people to patronize an online business since they evoke curiosity.
Opening a YouTube channel is free and videos can be uploaded easily. However, it is important to post videos that are of interest to viewers rather than dull, dry and drab content that carries overload of information and is boring to watch.
Customization of Tshirts
This business idea is very much in these days as demand of customized tshirts has increased. Funny, unique, tshirts with quotes and personally customized tshirts are the preferences of many people in the market . So this small business idea for men will be the great for the success for the future of the unemployed people.
Importation Business
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This business idea is chosen by millions of people around the globe. With social media platform like Instagram, this business has grown significantly and we see clothes, .accessories, shoes, electronic items and various other imported things are sold by many people using Instagram page. This can be an idea to look forward for men who just got unemployed.
Hair Styling
With the trends in fashion changing at very fast pace today, this business idea is very much in and we see many Salon are now competing in the market and even personal hair stylists are very much a common thing now. So the hair styling course will involve a very little investment and get you help you to earn handsome amount of money. So this business idea can be looked upon by many dropouts.
Start Tutorial Classes
If you think that you have got a good hold on certain subjects then this can help you make money by teaching those subjects to high school or primary school students. You can also teach online these days and this even saves transportation and this business idea can get you more customers if you are good in your teachings. In recent days many people have made this a full-time profession and are earning handsomely by teaching.
Blogging (Article Writing)
Even I can relate to this business idea as blogging has become a great profession these days and when you are good in what you do can fetch you a huge number of followers which will mean more business for you and will thus help you to earn handsome amount of money. So unemployed men use your writing skills for good affect and earn big.
Photography and Video Coverage
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With pre wedding videos being shot in every wedding and movies been made post wedding, this business idea is in demand and can help you earn very goodbucks. So man if you have this skill then use it for a good affect.
Personal Trainer or Coach
You can even make good use of sport that you are good in by coaching people on that sport and this can even help make a good amount of money. Be it swimming, bodybuilding, Table Tennis or any other sport, personal trainers are the thing today and are earning handsome amount of money. This business idea has been taken by many people as their full-time profession.
In Conclusion
Most of these tips for running a successful business online involve zero or minimal investment. Another area business owners can eye is upgrading their website, the content it offers, ease of use and attractiveness.
It is better to decide the type of online businesses before launching and use any of these tips. Often, customers shun a website if the content is not up to their expectations or is difficult to use.
Providing a contact page for users to post comments and having someone to respond to these is also an excellent idea: it ensures an online business is interested in its clients while increasing consumer engagement.