How to Strengthen Your Content Marketing Efforts During COVID-19

The threat presented by the novel coronavirus has facilitated the need for many businesses to embrace telecommuting.

Not only does allowing your team to work from home help curb the spread of COVID-19, it provides both employees and their families with tremendous peace of mind.

However, the fact that no one’s reporting to the office doesn’t mean that your content marketing efforts should be put on hold. If anything, businesses that are dealing with pandemic-related client shortages now have time to give their content marketing endeavors the attention they require.

Businesses looking to take their content marketing strategies to the next level during the current crisis should consider the following measures.

Read:- Build the Successful Marketing Strategy – Content Marketing

Reach Out to a Web Marketing Company

If your content marketing efforts are in need of improvement, a dependable web marketing company can be a valuable ally. The right company will be able to provide you with a bevy of practical insight regarding content creation, implementation and marketing.

Furthermore, they’ll help you craft and implement marketing strategies that are uniquely suited to your brand.

Of course, this isn’t to say that content marketing is the only area in which these companies excel. Many of them provide a wide range of services in an extensive assortment of fields.

For example, if you’ve been searching for link building services, a seasoned web marketing company should prove more than obliging.

Read:- Content Workflow Checklist

Focus on Social Media Promotion

It’s easy to see why social media factors so heavily into the content marketing efforts of so many enterprises. After all, popular social platforms are user-friendly, boast enormous user bases and, above all, are free to use. Solid social media marketing can bring your brand to the attention of tens of thousands of prospective customers in a timely manner.

Additionally, being stuck at home will provide your team with ample time to focus on promoting your content via social media.

When directing people to your content through social media, make a point of including images with your links. In the digital age, most people are visual learners, and a catchy image will not only grab their attention, it will also provide them with a better understanding of the subject matter.

(For the same reason, you should also incorporate eye-catching images into the content you produce.) Furthermore, take care to post often – but not excessively. While it’s fine to post multiple links to the same content, make sure to space these posts out.

If they come to view you as a spammer or shameless self-promoter, many followers are liable to mute or unfollow you. Lastly, engage with your followers whenever possible.

Providing polite, timely, informative answers to any queries or concerns will make your followers feel more personally connected to your brand – and the more connected consumers feel to a brand, the more likely they are to support it.

Read:- Guild of B2B Content Marketing Funnels for Digital Marketing

Create Content on a More Consistent Schedule

Creating content on a consistent schedule can help your business in a number of ways.

For starters, crafting keyword-integrated content on a regular basis can elicit positive attention from prominent search engines. Websites that are seldom updated rarely receive desirable search rankings, so if a higher ranking is among your goals, consistently updating your content can help make this a reality.

If you and your team are too busy to personally craft more web content, consider reaching out to remote content creators. 

Optimize Your Business’s Website for Mobile Devices

In 2020, no business should have a website that lacks mobile optimization. With more than half of all web traffic now coming from mobile devices, any enterprise that doesn’t prioritize mobile optimization is depriving itself of new business.

Even if prospective customers click on your content links, your promotional efforts are essentially meaningless if they don’t stick around – and if your site can’t be comfortably viewed on mobile devices, the chances of them sticking around are slim.

The COVID-19 pandemic has thrown many businesses for a loop. In order to protect employees and curb the spread of the novel coronavirus, a large number of enterprises have allowed their workforces to telecommute. However, just because your team no longer occupies the same physical space on a daily basis doesn’t mean your content marketing efforts need to fall by the wayside.