It’s a crucial step to find out journalists for a good reach of your story. In this article, I will walk you through the steps required to find journalists for your story.
Companies try to reach the public in the form of press releases to communicate changes, improvements, awards, scaling, and other important updates of the company. These press releases are drafted by the company itself in a way that has a positive impact on the company in the public.
Which builds more trust and thereby inbound sales from the public. But hold on! There are middleware people/organizations connecting these companies and the public. They are the journalists, bloggers, social networks, influencers, digital media outlets, websites etc.
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The kind of medium we choose to reach out public depends on the topic of the press release.
Press Release Distribution Services
Press Release Distribution Services are tools that help organizations reach a larger group of targeted journalists, bloggers, digital media outlets, websites, influencers, etc. They are very helpful because you don’t have to spend time finding journalists because they find them for you. This process can be automated or done manually.
Automated Press Release Distribution Services:
An automated press release distribution service is often termed a news distribution service. Distribution services like Press Pog, PRWeb, and PR Newswire provide press these services. They send out your press release to a wide range of journalists which may include newspapers, subscribing news organizations, press, CNBC, Google News, Bloomberg and many more depending on the kind of news and reach that the organizations desire.
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These automated press release distribution services have a huge database of all journalists. We can use them if we don’t want to spend more time and effort in finding journalists.
Manual Press Release Services:
Manual press release services provide you with the necessary tools that are used to pitch your story to different media platforms by yourself in an effective manner via PR outreach. Press releases outreach involves reaching out to relevant journalists or other media platforms to pitch them with your story.
Which Press Release Service to Choose?
The outreach of your news depends on the content It has. So, remember to have newsworthy content and then choose your press release distribution service.
To know which one to choose, here are the pros and cons of both press release distribution services.
| Newswires | PR (Public Relations) Outreach | |
| Pros | Quick, Saves time and energy greater reachSimpleNo research is required to find out contacts | More personalized reach and distribution more in control more customized |
| Cons | ExpensiveNot in control | Time-consuming efforts are required to know the contact details, reach out to them, follow up, etc. |
Factors to consider while choosing an automated press release distribution service are pricing, your targeted audience, user experience, list of outlets, support, extra features, search visibility, and reporting.
Factors to consider while choosing a manual press release distribution service are pricing, media database, personalization, email reach out, follow-ups, integration with other tools, contact management, deliverability, and press release creator. And that’s it, I hope you learned about how to choose different press release distribution services to reach out to journalists.